If you study psychology deeply you’ll find that decisions are 100% emotional (topic for another day - or dm me, I LOVE a good debate if you disagree!)īack to the point – a desire is an emotional state of wanting something. You market by telling them something they want right now.ĭesire is based on emotion. Marketing based on desired satisfaction means what you create speaks directly to a person’s current desires. Let’s look at pleasure or desire-focused marketing. Or, you can create messages about what goes well. You can choose to emphasize what will go wrong if no solution is implemented to address those pains. The language or messaging that’s used in the content you create can highlight positive outcomes and numerous ideal scenarios. People tend to think that pain-focused marketing is inherently negative. The message here is about relieving any potential pain caused by X, Y or Z It also provide some measure of “peace of mind.” Car insurance does relieve this pain or risk. Those are financial pains associated with accidents involving cars. In certain cases, it could get catastrophic. Or, if damages are high enough, it could cause the loss of your home or bankruptcy, etc. You may also incur additional medical expenses, and you could be responsible for paying off damage caused by the accident. If you get into an accident, and you don't have auto insurance, then you're likely to experience a high cost associated with repairing your own vehicle and others involved. Let’s look at marketing messaging for basic auto insurance. It can highlight how to solve problems - aka - eliminates pain or the potential of pain. When marketing from this approach, you explore the pain a potential client has from their problem by asking them questions. When you market based on pain means that you're creating your marketing materials from the standpoint of how your product or service helps people avoid pain.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |